Logo Design and Corporate Identity
 

The value-add that we bring to web design is in understanding how a website fits into the organization's integrated marketing strategy. For each client, BigRedTub makes certain that the website fits neatly with every other marketing piece. The clients thereby achieve true branding on their websites and throughout their marketing programs.

Branding: The Foundation of All Marketing

The foundation for any corporate design project - be it stationery, brochures, or website - is first-rate branding. If you don't have an effective logo, you've lost the battle before it has even begun.

In fact, BigRedTub begins many marketing projects by first designing or redesigning a company's logo. Why? Because all companies absolutely need a great logo, and most companies that already have one need a much better look and feel than the one they've got. By going through BigRedTub's unique logo design process, organizations discover the most effective messaging for their business. Or, if they've already gone through messaging exercises, firms can better apply this critical information to their visual branding and corporate identity.

Our Process

In a typical logo design process, BigRedTub Web Solutions will:

	Hold a marketing strategy meeting to explore the organizations needs, desires, competition, partners, and most importantly, client or customers
	Performs marketing research of the organization’s competitors, other similar businesses, target audiences, service offerings, and the like
	Evaluates the corporate identity and look and feel of each competitor to ensure that the new identity will be positioned competitively
	Designs a unique corporate identity, beginning with a new logo, using information gained in the marketing research. For many organizations, BigRedTub Web Solutions will then design business cards, letterhead, envelopes, shipping labels and a fax form.

If you are interested in developing a powerful logo and corporate identity for your business, please contact us at Branding@BigRedTub.com.

Brochure, Direct Mail, and Postcard Design
 

BigRedTub creates beautiful, highly branded corporate brochures, product sheets, pocket folders, and other printed marketing materials.

We also create effective direct mail pieces, such as postcards and promotional mailers.

We help our clients with:

	Strategy - What is the goal of the brochure? Which audiences would you like to reach? What size would be the most effective?
	Design - Using the client's input, BigRedTub develops a brochure that meets all the objectives created in the strategy phase. We focus on creating attractive, compelling pieces that will inspire customers to take the actions you desire.
	Brochure Copy - We write easy-to-comprehend, persuasive text for your brochure or postcard.
	Printing Coordination - Using our long-established relationships with top-quality printing companies, we coordinate the brochure's printing, ensuring that the brochure arrives on time and within budget.

If you're interested in brochure, direct mail, or postcard design, please contact Branding@BigRedTub.com